Organic SEO vs Pay Per Click

Businesses considering an online marketing campaign often have many questions regarding the value of organic SEO and Pay-Per-Click advertising. Is one better than the other? Why shouldn’t I use both? What are the advantages and disadvantages of one technique relative to the other? The most aggressive online marketing campaigns might use both techniques, to ensure…

Online Marketing by Practice

SEO 1 Medical specializes in search engine optimization for the health care industry. Why does that make a difference? One of the huge benefits we offer our clients is our intimate knowledge of the keywords that will drive traffic and win new patients. Properly researched keywords are a crucial part of building effective & lasting…

SEO Frequently Asked Questions

Q. How long does it take for proper SEO techniques to take effect? A. For local sites in a niche/specialized market, it could simply be a matter of days or a few weeks. For sites competing nationally or globally in a crowded market, it could take a year or more. Health care providers are generally…

How to Address the Over Optimization Penalty

While as of the date of this article the dust has not settled, Everything indicates that the “Penguin update” is here to make it more difficult to use the current link building techniques. Why the change now? Simply because those techniques WERE effective. While Google is still implementing the algorithm changes, I can assure you…

Understanding the Penguin Update

If you have been actively marketing your practice online and have been compulsively checking your site’s ranking, chances are you are pulling your hair over the last Google update. The “over optimization penalty” or “Penguin update” is by far one of the most significant algorithm change since the 2003 Florida one. Whether this is a…