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Understanding the Penguin Update

If you have been actively marketing your practice online and have been compulsively checking your site’s ranking, chances are you are pulling your hair over the last Google update. The “over optimization penalty” or “Penguin update” is by far one of the most significant algorithm change since the 2003 Florida one. Whether this is a legitimate Google effort to return the best relevant results for its searches or a move to further capitalize on its quasi search Monopole by stirring away from Organic optimization to its pay per click program, the verdict is still out.

How to Address the Over Optimization Penalty

While as of the date of this article the dust has not settled, Everything indicates that the “Penguin update” is here to make it more difficult to use the current link building techniques. Why the change now? Simply because those techniques WERE effective. While Google is still implementing the algorithm changes, I can assure you that correcting your link building profile and inventory is a good place to start and will address 70%-80% of the penalty. Here are some steps to take to ensure that you are on Google right side.

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Create Buzz

SEO 1 Medical website marketing for doctors and physicians plans all include creating buzz because web’s viral potential is complimentary and an integral piece of the organic SEO process. The pulse of a medical website and its content social syndication indicate a degree of authority crucial to higher search engine rankings.

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Using SEO 1 Medical has been a turning point for us and have allowed us to have a clear direction in our marketing efforts. We have committed to making our practice successful and we have found the folks at SEO 1 Medical an excellent partner.

Pain Center of Dallas

In a competitive environment of our practice it goes without saying the difficulty to get noticed. SEO 1 Medical has been able to guide us through the process with all its difficulties, by implementing strategies inline with our budget as well as with our ambitions.

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Understanding the Penguin Update

How to Address the Over Optimization Penalty

Create Buzz

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