Understanding the Penguin Update
If you have been actively marketing your practice online and have been compulsively checking your site’s ranking, chances are you are pulling your hair over the last Google update. The “over optimization penalty” or “Penguin update” is by far one of the most significant algorithm change since the 2003 Florida one. Whether this is a legitimate Google effort to return the best relevant results for its searches or a move to further capitalize on its quasi search Monopole by stirring away from Organic optimization to its pay per click program, the verdict is still out.
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